Coco Bodu Hithi in The Maldives Presents Ken’s ‘Beach’ Role for Barbie Admirers

Coco Collection, the renowned luxury resort group, uses an ingenious marketing campaign but did it deliver a Barbie world in the process




Despite Barbie not taking home an Oscar, a luxury Maldives resort and spa, Coco Collection, last year ingeniously leveraged the film’s success by offering a one-of-a-kind opportunity for Barbie enthusiasts. On August 29, 2023, the esteemed resort group announced its search for a devoted beach lover to immerse themselves in the paradise of Coco Bodu Hithi for a 10-night retreat, offering an escape that goes beyond the fantasy world of Barbie Land.


Situated in the North Malé Atoll, the Coco Bodu Hithi resort is a vision of paradise, with its endless stretches of white sandy beaches meeting the crystal-clear turquoise waters. This dream job promised a retreat from reality, inviting the selected candidate to experience unmatched tranquility of this luxury Maldives hotel


Open to registered UK residents over the age of 18, applicants were invited to submit a 150-word explanation of why they’re the ideal candidate for this “beach” role, without needing any prior experience.


The successful applicant could enjoy 10 nights of bliss on the stunning shores of Coco Bodu Hithi, fully embracing the ‘beach’ lifestyle. Shafa Shabeer, Coco Collection’s Director of Marketing, highlighted the significance of the ‘beach’ role in the Maldives, expressing eagerness to see the “Kenergy” applicants will bring to their submissions. “At Coco Bodu Hithi, we’re blessed with an abundance of beach, and we’re thrilled to invite the winning candidate to experience it firsthand,” Shabeer remarked.


Since its inception in 2005, Coco Collection Maldives has set new standards in luxury travel within the Maldives, merging traditional design with modern luxury to create unparalleled resort experiences. As a member of the esteemed Sunland Hotels group, Coco Collection benefits from over three decades of hospitality expertise, continuously innovating and elevating the guest experience in the Maldives.



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